My Role

Product Designer

Main Deliverable

Website & Web App Design

Tools

Figma, Click-Up

Timeline

Aug 2024 - Noc 2024 (2 months)

Since launching in February 2025, Nuxalle has gained significant recognition and support from leading organizations, including 54Co, ALX, The Tony Elumelu Foundation, and NTEEP.

Overview

I collaborated with Nuxalle, a digital transformation company that helps businesses build innovative products and scalable tech solutions. The team needed a clean, conversion-focused website that clearly showcased their services, expertise, and success stories.

When I joined the project in 2024, Nuxalle was preparing to establish its brand identity and digital presence from scratch. My challenge was to translate complex technical offerings into a simple, elegant, and human-centered website that reflected innovation and trust — balancing functionality with modern design.

Overview

I collaborated with Nuxalle, a digital transformation company that helps businesses build innovative products and scalable tech solutions. The team needed a clean, conversion-focused website that clearly showcased their services, expertise, and success stories.

When I joined the project in 2024, Nuxalle was preparing to establish its brand identity and digital presence from scratch. My challenge was to translate complex technical offerings into a simple, elegant, and human-centered website that reflected innovation and trust — balancing functionality with modern design.

Overview

I collaborated with Nuxalle, a digital transformation company that helps businesses build innovative products and scalable tech solutions. The team needed a clean, conversion-focused website that clearly showcased their services, expertise, and success stories.

When I joined the project in 2024, Nuxalle was preparing to establish its brand identity and digital presence from scratch. My challenge was to translate complex technical offerings into a simple, elegant, and human-centered website that reflected innovation and trust — balancing functionality with modern design.

The Challenge

Nuxalle faced several key challenges before the redesign


  • Lack of Digital Presence

The company had no strong online platform to represent its services or attract potential clients

  • Limited Credibility

As a new digital transformation company, Nuxalle needed a professional online identity to build trust with enterprise and startup clients.

  • Need for Strong First Impression

Without a website that reflected their technical expertise and modern outlook, Nuxalle risked being overlooked in a competitive market.

The Challenge

Nuxalle faced several key challenges before the redesign


  • Lack of Digital Presence

The company had no strong online platform to represent its services or attract potential clients

  • Limited Credibility

As a new digital transformation company, Nuxalle needed a professional online identity to build trust with enterprise and startup clients.

  • Need for Strong First Impression

Without a website that reflected their technical expertise and modern outlook, Nuxalle risked being overlooked in a competitive market.

The Challenge

Nuxalle faced several key challenges before the redesign


  • Lack of Digital Presence

The company had no strong online platform to represent its services or attract potential clients

  • Limited Credibility

As a new digital transformation company, Nuxalle needed a professional online identity to build trust with enterprise and startup clients.

  • Need for Strong First Impression

Without a website that reflected their technical expertise and modern outlook, Nuxalle risked being overlooked in a competitive market.

What I Offered

Nuxalle’s website was envisioned as a clear, modern, and conversion-focused platform that communicated expertise and credibility. Each part of the design was guided by the goal of improving clarity, structure, and trust. Below is a breakdown of the key areas I focused on

What I Offered

Nuxalle’s website was envisioned as a clear, modern, and conversion-focused platform that communicated expertise and credibility. Each part of the design was guided by the goal of improving clarity, structure, and trust. Below is a breakdown of the key areas I focused on

What I Offered

Nuxalle’s website was envisioned as a clear, modern, and conversion-focused platform that communicated expertise and credibility. Each part of the design was guided by the goal of improving clarity, structure, and trust. Below is a breakdown of the key areas I focused on

  1. Services Presentation

  • Clear Categorization: Grouped Nuxalle’s services into three focus areas — Digital Transformation, Product Development, and IT Consulting.

  • Concise Descriptions: Simplified technical copy into short, readable explanations for both business and tech audiences.

  • Scroll-based Navigation: Designed for fluid vertical flow, allowing users to explore offerings without feeling overwhelmed.

  1. Conversion & Lead Generation

  • Strategic CTAs: Placed calls-to-action throughout the site to encourage consultation requests and project inquiries.

  • Streamlined Contact Form: A simple, mobile-friendly form was built to improve accessibility and submission rates.

  • Performance Optimization: Compressed image were used and handed off to the developers to facilitate fast loading

  1. Affiliates & Partnerships

  • Affiliate Program Section: Introduced a dedicated area to attract and onboard affiliate partners.

  • Clear Conversion Path: Created direct CTAs and simplified sign-up flow to encourage collaboration.

  • Scalable System: Designed with flexibility for future integrations and partnership campaigns.

Key Learnings

The Nuxalle project reinforced the importance of designing with both clarity and purpose. Translating complex digital transformation services into a simple, engaging experience required a balance between structure and storytelling.

I learned how visual consistency, concise copy, and a well-defined information hierarchy can elevate a brand’s credibility while driving real engagement.

Key Learnings

The Nuxalle project reinforced the importance of designing with both clarity and purpose. Translating complex digital transformation services into a simple, engaging experience required a balance between structure and storytelling.

I learned how visual consistency, concise copy, and a well-defined information hierarchy can elevate a brand’s credibility while driving real engagement.

Key Learnings

The Nuxalle project reinforced the importance of designing with both clarity and purpose. Translating complex digital transformation services into a simple, engaging experience required a balance between structure and storytelling.

I learned how visual consistency, concise copy, and a well-defined information hierarchy can elevate a brand’s credibility while driving real engagement.

GET IN TOUCH

Do you have a cool project you are working on, Do you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

GET IN TOUCH

Do you have a cool project you are working on, Do you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

GET IN TOUCH

Do you have a cool project you are working on, Do you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

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